Say Thank You to Stand Out

Posted by Michael Boyink on January 30, 2016

Are You Standing Out?

Think about your customers. Your users. The people who buy from a bunch of businesses every week - including yours.

Would they remember interacting with you a week later?

What would it mean for your business if they did?

A Stupid-Simple Idea

What if there was a stupid-simple way to set yourself apart from the others?

What if you found one of your customer’s email addresses in your database, went to your email client, and just wrote them a thank you note?

It’s still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer’s buying habits could be huge.The Thank You Economy by Gary Vaynerchuk

Crazy Talk!?

A crazy idea, I know.

It’s so manual.

It doesn’t scale.

You are busy.

You have systems for that.

You already thanked them in automated response when they made the purchase.

You don’t want to pester people.

Crazy Like a Fox

I don’t have 100’s of employees managing 1000’s of sales. I’m concerned about branding but wouldn’t call myself a brand.

But I do sell stuff online. And I do have sites where I gather email addresses.

If you have ever bought a product from me, subscribed to an email list that I own, or commented on something I have written chances are you have gotten a personal email from me thanking you.


People ask if that was a “real email” or something automated. They can’t believe I would email them directly.

It triggers a conversation.

Those conversations have led to testimonials for my book, ideas for blog posts or ideas for email incentives.


Conversation leads to relationship. Some conversations lead to Skype calls. Some conversations lead to in-person meetings.

When is the last time you met a customer for coffee?


Relationships lead to understanding.

The other day someone asked me if I had “surveyed our users”. I answered no and at the time felt bad about it.

Later I realized I actually do survey people. Just one at a time, via email.

It’s not quantitative demographic data. I get that. But I do know their fears and concerns. I do know how we can create events or content to ease those.

Or Does It Scale?

You probably have a bigger business than I do with more customers generating more sales. Emailing or tweeting to each one would be impossible.

Or would it?

You probably also have more employees. Divide and conquer.

You do trust your employees to speak to customers, right?

Or do for 5 people a week what you can’t do for all of them.


What would you do if you got a random, personal, no strings attached, no upsell included, genuine thank-you from a place you had done business with in the last week?

Tweet about it?

Tell friends about it?

Recommend that business when someone asked?

Imagine your customers doing that for you.

Thanks for reading.