Content Strategy Explained in 180 Seconds

Posted by Michael Boyink on October 12, 2015

Here’s a great resource if you need to explain the basics of Content Strategy.

Published by Orbit Media, this is a great video that helps explain the various portions of a good content strategy.

I especially appreciated the basic formula for developing a value proposition:

[Our company] is the place where
[our audience] gets
[what information] that
[offers what benefit]Orbit Media

Getting your company all on the same page with that kind of clarity is a great step towards offering a memorable user experience on your website.