Here’s a great resource if you need to explain the basics of Content Strategy.
Published by Orbit Media, this is a great video that helps explain the various portions of a good content strategy.
I especially appreciated the basic formula for developing a value proposition:
[Our company] is the place where
[our audience] gets
[what information] that
[offers what benefit]Orbit Media
Getting your company all on the same page with that kind of clarity is a great step towards offering a memorable user experience on your website.