Learn four reasons content is still king.
Fast Company checks into the Content game with an article entitled Why Content Reigns Supreme In UX Design.
In it the authors provide great examples to illustrate four points:
- Design may impress, but content hooks users
- Content plays the greatest role in Interaction Design
- Content shapes the design
- Content-first is mobile friendly
Dive into your personas, do your user research, then figure out what content best helps them accomplish their goals. What do they want from your site? After you figure that out—and only after—map out your information architecture in the most intuitive manner possible. Then, don’t be afraid to start creating and iterating the content either before or alongside the visual design.
Jerry Cao, Kamil Zieba and Matt Ellis @FastCompany.com