Content Inventories and Audits

Posted by Michael Boyink on November 3, 2015

Learn to love content inventories and audits!

From the good folks over at the Content Marketing Institute comes a post about how to love content inventories and audits:

Content inventories. Content audits. The terms alone can strike fear into the heart of any marketer. Many of us aren’t sure what these inventories and audits look like or why, exactly, they exist.Content Marketing Institute

The comprehensive article covers the following topics:

  • How do you define it?
  • What do you include?
  • Why bother
  • Everything or a sampling?
  • Inventory or audit?
  • Biggest misconceptions?
  • Common mistakes?
  • Insights gained?
  • When should you do it?
  • Who should do it?
  • When is a site too messy?
  • What tools to use?

We’re coming up on the end of the year - it’s a great time to take stock of your content and make adjustments to your plans in 2016.