Why personalization hasn’t worked
Personalization hasn’t worked because most people don’t have a compelling reason to personalize. It hasn’t worked because the cost of doing it well usually significantly outweighs the benefits it delivers. It hasn’t worked because managers have seen it as some Holy Grail of content management.
More on the personalization report that Jupiter Research is releasing. Again I ask, what public personalized websites have you used and found valuable? I’ve yet to find one.
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