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Why Flash for Static Images?

SixApart, the company behind the leading blog platform MoveableType has just launched a redesign of their corporate website.

The first thing I noticed, because I run a Flash-blocker for Firefox is that all of the paragraph headers are actually Flash files containing static text.

I always seem to be a bit behind the curve on some design approaches, so help me out here - what’s the advantage of this?  I’m assuming a better looking text presentation is one reason - but typically designers will create simple .JPG or .GIF images of text to achieve that.  What does Flash bring to the table?

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  1. Simon on February 15, 2005

    Looks like one of the Flash Replacement techniques for headings… here’s a good place to start: http://www.mikeindustries.com/blog/archive/2004/08/sifr

    I think the main point is to allow the use of a wider range of fonts… the headings are being produced dynamically.

  2. sparky on February 16, 2005

    Interesting.

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