Boyink! - Spring Forward on the Web

I’m excited to announce Boyink Interactive’s newest client - Willys Overland in Toledo, Ohio.

For those of you not well-versed in automotive history, Willys Overland was instrumental in the early development of the first Jeep®, produced the lion’s share of military Jeeps during World War II, and went on to market and produce Jeep vehicles for the civilian market until the mid 1960’s, when the brand name was discontinued by then-owner Kaiser.  Kaiser was later purchased by AMC, and then AMC by Chrysler, now Daimler Chrysler.

If you drive I-75 south thorugh Toledo, you can still see the “Overland” name on a large smoke stack, with 100’s of brand new Jeep Wranglers parked around it’s base awaiting shipment.

Willys Overland is now a Jeep parts supplier mainly serving the vintage Jeep owners crowd.

Plans for the site include:

- Creating a historic and nostalgic experience for site visitors by incorporating pictures of vintage Jeeps and Willys Overland marketing materials from the 1940’s - 1960’s

- Rounding out the content with more pictures and descriptions of products sold

- More clearly presenting Willys Overland’s “Unique Selling Proposition” in the Jeep parts market

- Building a web-standards based website using a content management application

As a die-hard Jeep enthusiast myself, I’m excited about building a site that does justice to the contributions that the Willys Overland brand has made to US history.

Comments are closed, but you can read the 1 comment from someone else.

1. Frank Johnson on May 24, 2005

   At first, I wasn’t sure if you had already redesigned the site or not (usually, you seem to announce these after the site is built rather than when you first get a new client). “Plans for the site” could have given me a hint, but I thought maybe those represented enhancements to an already redesigned site.

   But one look at the current site answered my question for me! Can’t wait to see how it turns out!

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