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So What?

May 17, 2005 in Web Implementation
Short URL: http://boyink.me/s/2475

“Great web content is active. It lets you buy, subscribe, donate, apply, submit, contact, discuss, get help or support, or to get involved. Every time you write a piece of web content you should also write at least one call to action at the end of that content.” Link >>

So what?

So I came to this website and read about your product.  You’ve given me a product description, features and benefits, and product photos, yet after reading it I still have to ask….

So what?

What do I do now?  Do I have to contact you for more information, or schedule a sales demonstration?  Do you have any on-line demos?  Are any other people like me using your product?  Can I talk to them? 

So what?

Well, I guess if you aren’t that excited about what you sell, maybe I shouldn’t be either.  I wonder who else sells what I need?

Comments are closed, but you can read the comments other people left.

  1. Dave J. on May 17, 2005

    Was this post written for me and my recent dilemma?  I’ll have to blog it. ;)

  2. Michael Boyink (Author) on May 17, 2005

    Actually, no!  I was recently involved in reviewing a client site that had undergone a Phase one redesign, and was noting that while we had improved the look and feel and navigation/structure, the pages lacked any call to action of any kind.  McGoverns article reminded me….but now that you say that I do remember reading your post as well.

  3. Michael Boyink (Author) on May 18, 2005

    By the way - I had to eat some of the dogfood on this issue as well in the past couple weeks.  Adding the newsletter subscription was one “call to action” element, and I just (finally) started categorizing posts so that I could link to “Related Entries” on the Comment/Full Entry/Permalink views.

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