“MyBuckBooster.com makes a simple offer to businesses and individuals who use computers and certain types of office equipment: Purchase from our website the consumable computer/printer supplies you use on a regular basis for the same price you would expect to pay anywhere else and we will donate 5%* of your purchase to the nonprofit organization you specify.” http://www.mybuckbooster.com/
I’m pleased to announce the launch of an eCommerce website with a philanthropic mission. The idea is simple yet powerful; buy stuff you’d normally buy at prices you’d normally pay, and a non-profit of your choice gets a cut of the profits.
If you represent a non-profit BuckBooster makes fundraising simple, no cost and no-risk. You sign up and BuckBooster creates an Ink & Toner eCommerce storefront specifically for your fundraising campaign. Sales through this storefront will earn donations for your organization. BuckBooster even provides help and materials for you to use in promoting your site.
Boyink Interactive was a key contributor to definition and implementation leading up to the February 2005 site launch.
- Boyink Interactive worked with the MyBuckBooster staff to develop and refine a functional specification for the site. This process led to a refinement of the entire business proposition, and created a working vocabulary for the different user types expected to interact with the site.
- The functional specification created consensus as to what the site had to allow users to do. The next question to answer was - how would the site be structured? Boyink Interactive created a series of wireframes which (much like an architect’s blueprint) blocked out the main structure of the site. The relationship between the parent MyBuckBooster.com and the nonprofit “affiliate” sites was clarified and strengthened. Content structures were established and mapped into the appropriate parent or affiliate site locations.
- Boyink Interactive also provided a variety of “Use Case Scenarios” - narratives of specific users interacting with the site. The use cases ensured the Functional Spec and wireframes were all contributing to the client’s vision of how people would use the site.
- Boyink Interactive also provided direction and interaction flow design in the “buy products” area. The challenge here was to design an interface that was highly usable while working with “less than ideal” source data, product categories that contained anywhere from a few to a few hundred products, and an interaction flow that had to work differently for different product categories.
- The site’s visual design and technical implementation were done by the good folks at C2 Media Production Group with Matt at Turning Post Technologies also contributing.
This site had some interesting puzzles to work through, and I enjoyed contributing. Here’s hoping a number of non-profits are blessed by it!
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