One of the best ways to differentiate your offer or sales pitch from another is to give very specific information, with numbers to prove the point.
And then, wrap it around a story of someone, some client, actually getting that result.
That’s really all your prospects care about. What result will I get and how can your prove it. They don’t care about your mishy mashy, “let’s sit around the board room table and make up some really cool sounding benefits sales copy.” Link >>
From the Duct Tape Marketing blog, a post that makes me think I probably need to re-write some content here on Boyink.com, or at least write some new stuff differently.
Essentially, much of good web content boils to down to storytelling, for businesses, and especially churches.
I’m still planning a talk around business blogging, and am considering working this topic in as blogs are such perfect story containers. I’m trying to come up with ideas for how to pull a good story out of someone in the audience, right there on the spot.
Any thoughts?
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