Quixtar is waging an aggressive Google Bombing campaign in an attempt to manipulate search engine results. The primary component of the “Quixtar Web Initiative” is specifically designed to exploit blogs in an unprecedented manner. Unlike businesses that utilize a few blogs to communicate with employees, associates and customers (NY Times and Search Engine Guide), Quixtar has hired “geekoids” to manufacture hundreds of blogs designed to confuse (rather than inform) information seekers. Link >>
So one local company seems to understand the power of blogs.
A Quixtar (part of Amway, headquartered in Ada, MI) Independent Business Owner (IBO) admits to taking steps to manipulate Google search results.
Lets hope W. MI can contribute to the blogosphere more positively in the future.
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