So how can you tell if your company isn’t using its homepage to best advantage? One symptom is a failure to trust your own navigation and architecture systems to direct customers to valuable information. Full Article at AdaptivePath.com >>
AdaptivePath checks in with an article on home page maturity.
It’s an interesting notion - being able to divine the internal struggle for home page real estate by looking at the home page design.
I have seen this at play in larger companies - where it’s tough for executives to even begin to narrow and focus the home page content because it means someone’s pet product or service gets less visibility.
Back to Article