The agency, whose clients include Procter & Gamble, Johnson & Johnson, Pfizer and Blockbuster, has officially established an RSS practice called Dispatch, after experimenting with the technology for around seven months. Link >>
Have you heard of RSS (Real Simple Syndication)? If not, first read this, then come back. As blogging becomes more mainstream, RSS will gain traction right behind it as most blogging tools also push out the content via an RSS feed.
What’s the benefit of RSS for business? Quoting again from the article linked to above:
“Blumberg believes consumers wary of spam are increasingly hesitant to subscribe to e-mail newsletters, and he expects them to turn to RSS in greater numbers as they learn about the delivery method.”
I don’t see it as a complete alternative to email just yet (hence why I introduced a email newsletter last week), but running an RSS feed alongside your email campaigns is worth considering, especially if you have a tech-savvy audience.