“In other words, the whole notion of “surfing” the web is pretty much dead.” Me, Yesterday.
OK, so I was wrong. Turns out, web surfing is back, fueled by broadband saturation in the US.
The Pew Internet and American Life Project had this to say:
More Americans are turning to the internet as a place to hang out.
Nearly a third of internet users go online on a typical day for no particular reason, just for fun or to pass the time.
Two-thirds of all internet users have tried surfing the Web just to pass the time, according to a survey we conducted in December 2005. Some 40 million people said they were surfing for fun on a typical day during the month. This number is up from 25 million people who were browsing for no particular reason in November 2004, the most recent time when this question was asked by the Pew Internet Project.
The full .PDF of that study is available here.
The question is - for business websites, does this mean anything?