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Good Experience: This Is Broken

http://www.goodexperience.com/broken/
A new project to make businesses more aware of their customer experience, and how to fix it.  Have you seen something that’s broken? Send us a picture, with text explaining what’s broken.

This promises to be an interesting project, as I know Good Experience has a ton of people on their mailing list.  I submitted my coffee maker(we’ll see if it makes the cut). 

image

The unit has 3 states:
-Not brewing (off, or stop)
-Brewing now (on, or go)
-Set to brew when the timer goes off (Auto Start, or wait)

Why it’s broken:
The designers choose the wrong color LEDs to indicate state:

image

We’re conditioned by traffic lights to associate green with “go”, and red with “stop”, but if I want the coffee maker to “go” (make coffee now) I have to make sure the red light is lit.  If the green LED is lit, I won’t get coffee till the next morning.  A yellow LED for “Auto Start” and a green LED for “On” would have made much more sense.

Comments are closed, but you can read the 1 comment from someone else.

  1. Sparky on June 30, 2003

    True, come to think of it, so does my Braun Coffee Pot.

    Green for the Auto Start and Red for on…

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