http://www.poynterextra.org/eyetrack2004/heatmap.htm
Very very cool. “Heatmap” approach indicates where users looked and clicked on a website. Note how the “hotspots” are all text. I’ve said it before—don’t try to “dress-up” important content or links with fancy graphics—just put it out there, above the fold, top-left if possible, where people will naturally look.
Link via Gadgetopia.com
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