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eMarketer.com > The Business of Blogging

August 15, 2005 in Web Implementation
Short URL: http://boyink.me/s/2528

Blogs have been the focus of numerous media reports recently, but so far their economic impact is all but immeasurable - and they make many businesses nervous. While they can burnish brands, generate awareness and open doors to consumers, blogs can also bend Web traffic, upend organic search results and tarnish a company’s reputation. Link >>

eMarketer.com has published a report on the business of blogging.  It would be interesting to hear a review from someone who can afford the $695 price tag for the 15 page report.

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  1. Jim Seybert on August 15, 2005

    So, $46/page is a bit steep for your budget? Must be some darn good research. I had a report published once at $295 for 58 pages and thought the people who set the price were crazy.

    On point - the value I am finding in the blog arena is a much more active and viral way of promoting my consulting practice. I am a huge believer in the power of networking and blogging seems to be an effective way to open networking connections I never knew exisited.

  2. Michael Boyink (Author) on August 15, 2005

    I’m no expert at the publication of research - but considering it’s blogging we’re talking about here it seems like they would enjoy much higher visibility and penetration by either giving it away or charging much less for the report.

    Aren’t these types of efforts ultimately PR?

  3. Jim Seybert on August 15, 2005

    The report I wrote wasn’t available on line so the issues are somewhat different, but the publisher who hired me to write for him said he would only sell 10% more if he dropped the price to $49 - he told me that “people who needed the report would be willing to pay” the outrageous price.

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