http://www.marketingprofs.com/3/sterne10.asp
In the real world, we all have individual goals and desires. In the real world, we all want to do better than the other guy. In the real world, we don’t want anybody looking over our shoulder, ratting us out to Mom and Dad that our toothbrush is dry tonight. As a result, Web analytics are seen as a threat rather than a gift.
Huh. Web analytics as an internal threat?
A bigger challenge is just getting them communicated and understood in parts of the organization past the web team.
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