Yes, that’s a made up example—but I hope it illustrates an issue I see quite a bit with small businesses. Someone went to the trouble of buying a domain name and setting up a web site, but the business email address doesn’t use the same domain as the web site.
While this might be a small issue, it’s a missed opportunity and is easily fixed.
Why is it a missed opportunity? What would make you feel more comfortable, as someone who needs a garage painted—getting an email from an address at Yahoo!, or getting email from an address at RepaintYourGarageDoor.com? What would seem more valid? More trustworthy?
Email addresses are one more way to get your business name out there. Email addresses get stored in contact lists, and printed out for take-along references. They get forwarded on to friends.
Tech-savvy internet users know they can usually look at your email address, and use the portion after the “@” in their web browser to find your website. Why not show them the way?
So what to do if yours don’t match? Check your web hosting agreement - you are probably paying for some email accounts as part of your package. To create a new email address, first it has to be setup on the server, and then whatever you use to read email with (your email “client”) needs to be configured to check that new email account. The actual process varies with server types and email clients - if you need help ask your web host for instructions.
Alternatively you can usually setup an email “forward” on the server, where the new address just forwards mail to your current account. The downside of this is that any replies you make still carry your current account information.