http://www.marketingprofs.com/3/mcgovern18.asp
Too many of your senior managers still don’t understand the Web. They use it only occasionally and thus lack practical experience. This often results in their caring more about what color a button is than what the content is communicating. They need winning over, and that takes time.
Gerry McGovern speaks again, talking about long-range planning for websites.
I’m not sure how much planning for the website should be done independently of the long-range business planning, they should be looked at hand in hand.
The trouble is getting those senior managers with little web experience to understand how the business plan can influence the site and vice versa.
I wonder how the web business will look when the web-savvy folks start moving into those senior manager positions? Personally I think that will happen before the current ones will be “won over”.
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