For Peter Berkowitz, owner of Old Louisville Coffee House, the effort was so successful that he abandoned his traditional Web site in favor of MySpace. Full Story on Courier-Journal.com >>
This whole MySpace phenomenon continues to amaze me - but the notion of a circle of “friends” around businesses like coffee shops and bowling alleys does start to make sense.
Just as an experiment (and no doubt about it - a small measure of “brand protection) I created a MySpace page a few weeks back. So far, I still have no friends…;(, but did get a few interesting invites from people with names along the likes of “Lola”.
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