When evaluating the credibility of a Web site, participants commented on the design look of the site more often than any other Web site feature, with 46.1% of the comments addressing the design look in some way. Full Post >>
So much for my thoughts that design may not be that important. Regardless of how little time users want to spend on your site, that initial first impression that your site design gives is crucial to establishing credibility with your users, according to this study.
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