Boyink! - Spring Forward on the Web

And it dawned on me last week that maybe next time we, too, create a contest for our customers to create our website or what they see our website should reflect. Link >>

Here’s a post that echoes some thoughts I’ve been having lately.  I’m actually scheduling myself and Boyink.com as a client after my current projects are complete so have been kicking around ideas for the next version of the site and my related marketing materials.

I know I want my site and brand to be more fun, fresh, have more “bounce”—essentially have more “Boyink”...but I’ve been getting stuck on what exactly that translates to in a design.

So let me throw this out there for any past/current customers or readers of this blog—what’s the Boyink Interactive brand to you, and how should the site change to reflect that brand?

Comments are closed, but you can read the comments other people left.

1. Dave J. on July 10, 2006

   I think you are already on track with ‘get Boyinked’ and the pogo stick.

   Could you build a web 2.0 style logo that incorporates a pogo stick? Just an idea.

   One thing to consider is your location…should that be part of the brand or message of the website? Do your clients look for a local company?

2. Michael Boyink (Author) on July 10, 2006

   I gotta say…the pogo stick (which is on the back of my business cards) always gets a reaction/comment, and I was already thinking about incorporating it into a logo and possibly some other illustrations on the site. 

   It’s just hard to know when to quit with that…;)

   At the moment location is sometimes important - but only as it relates to relationships.  In otherwords, I don’t get work because I live in Holland…I get work because I know someone because of living in Holland. 

   That factor is growing less important as more work comes in through the pMachine Pro Network - for those leads location is a non-issue.

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