“This is what happens when you have easy access to eyetracking testing: you start wondering how well you’re doing writing about it… and after wondering very briefly, you test it and find that it needs improvement. Alas.” Link to Post >>
Eyetracking Research is a blog I recently started following—eyetracking being a way to evaluate web designs by recording where user’s eyes go on the page. The result is a “heat map”, which looks sort of like a Doppler radar image laid over the web page. The more intense the color, the more users looked at that spot on the page.
Interesting stuff, and valuable because it’s “hard” data - when most data from usability studies seems to be a bit more interpreted.
At $1000 to $2500 per study, eyetracking looks to be a cost effective way of getting solid usability feedback—especially for eCommerce sites.
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