For over 100 years American Seating has set the standard for product design, durability and comfort. Our record of past achievements serves as the platform for the design of innovative seating products which continues to be the benchmark of our industry. View the Site >>
I’m pleased to announce the re-launch of the AmericanSeating.com website.
Boyink Interactive was heavily involved during each development phase leading to the site launch:
Research:
American Seating’s audiences were identified, prioritized and interviewed resulting in a set of user tasks that the site needed to support. Also interviewed were American Seating’s internal stakeholders, leading to a formalized set of business goals for the site. Internal content sources were identified, and a content management plan was created. Technical and infrastructure requirements were also gathered and documented.
Strategy:
Boyink Interactive used the results of the Research phase to create a formal Internet Strategy document for American Seating. This document outlined recommendations for immediate and future web development.
Design:
During the design phase, Boyink Interactive developed functional specifications for both the website and Content Management System (CMS) which were used to help identify a CMS product and integration Vendor. Also developed were the information architecture, sitemap, and site wireframes to help map the interaction flow through the web content, sales locator, and contact form.
Implementation:
Boyink Interactive was also involved during implementation, ensuring that the site being developed stayed as close as possible to the strategy developed early on.
The CSS-based user interface of the site was developed by C2 Media Production Group, implementation and programming was performed by ICS Advantage, LLC, and the content management system powering the site is the Ektron CMS300 product.
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sparky on July 20, 2004