Boyink! - Spring Forward on the Web

Back in July, I announced the re-launch of American Seating.com.  It’s been just a bit over three months, and I wanted to show how American Seating is reaping the benefits of a standards based website designed to read well to the search engines.

The following charts were generated using the tools at http://www.marketleap.com

First is Search Engine Saturation—which is the number of pages a search engine “sees” on your site.  Bigger is better, in this case, as the more pages a search engine sees the more likely your site will be included in search results.

Here’s the history chart for American Seating’s Search Engine Saturation:

Next up is Link Popularity - how many people are linking to your site.  Based on the chart below, we can rate the American Seating project a success - the site is linked to much more often now:

Then there’s Keyword Verification, or looking at how you rank for specific search terms.  In Amercan Seating’s case, we were pleased to see that the site ranks highly (currently #2 on Google)for the generic “seating” search term:

So there you have it - some real-world data to back up the advantages of standards-based, css driven, well-architected website.

Comments are closed, but you can read the comments other people left.

1. sparky on November 09, 2004

   Congrats Mike!

   Another job well done.

   Now I expect the same results from Early CJ-5.com.  ;)

2. Michael Boyink (Author) on November 10, 2004

   Thanks..

   Actually I just did the reports for ECJ5.com, and the search engine saturation is trending upwards quite nicely (no surprise since PostNuke was essentially search engine proof..;).

   There were fewer datapoints, though, which makes me curious as to how the history is being created.  I tried the link popularity report, and it said there wasn’t enough history, but I could check back in 24 hours.

   I wonder…does it tie into the internet archive?

3. Mean Dean on November 11, 2004

   Any metrics on how many people are enticed to surf into the site ... and any metrics on how deep within the site they navigate?

   To me, one of the benefits of usable design (which you aptly demonstrate) is that it should (in theory) invite the user to explore. I was jsut curious if you had a means of tracking that.

   That said, KUDOS! to you, though I’m not surprised at the excellent results of your excellent work.

4. Michael Boyink (Author) on November 11, 2004

   They’re seeing ~450 visitors per day - up from single digits per *week* with the old site (and the week we checked the stats I think one of those visitors was me..;).

   Average number of pages viewed per visit is ~3.

   Average visit length is about eight and a half minutes.

Back to Article