“Thus, a major virtue of Personas is the establishment of empathy and understanding of the individuals who use the product. It is important that each Persona seems real, allowing the designer to ask, “how would Mary respond to this?” or Peter, or Bashinka?” Full Post >>
An article by Don Norman on personas. Later in the article Don summarizes:
The purpose of the Persona, I believe, is to add empathetic focus to the design.
Empathy isn’t a word you hear much of during the development process, but should. I was explaining the purpose of personas just yesterday, and wish I had talked about empathy.
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