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- Field Studies: The Best Tool to Discover User Needs
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http://www.uiconf.com/8/articles/field_studies_article.html
While techniques, such as focus groups, usability tests, and surveys, can lead to valuable insights, the most powerful tool in the toolbox is the ‘field study’. Field studies get the team immersed in the environment of their users and allow them to observe critical details for which there is no other way of discovering.
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- The Next Boyink-Mobile
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1966 Rambler Classic 770 Turns heads everywhere. Now a show car but an every-day classic in excellent used-car condition. Unmolested, unrestored classic; an easy restoration to its former glory or drive as-is forever.
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- 20 Tips to Minimize Shopping Cart Abandonment, Part 1
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http://www.clickz.com/sales/traffic/article.php/2245891
Industry research shows up to 75 percent of shoppers abandon their online shopping carts before completing the checkout process. I’m not sure how comfortable I am with that statistic, but shopping cart abandonment is a significant problem.
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- Catching Up
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“Success usually comes to those who are too busy to be looking for it.” Henry David Thoreau
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- Wanted to Buy - Older Cream Puff Car
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Bumper Sticker: “Meandering to a different drummer.”