Boyink! - Spring Forward on the Web

“Web management is about understanding how people interact with content. You won’t learn to become an effective web manager by sitting behind your desk. Get out there and wear out some shoe leather.” Link >>

If you have important information that the people using your site may want to directly link to, state is important as these people will need a URL.  Link >>

If you have a brand new site, stop driving yourself nuts wondering what you are doing wrong! Stop tweaking and changing things, trying to influence your rankings; until the site has been in the index a while, it doesn’t seem to matter what you do to it. Link >>

Computer document company Adobe Systems Inc. said Monday it agreed to buy multimedia software firm Macromedia Inc. for about $3.4 billion in stock, in a move designed to extend its lead in the market for creating and distributing digital documents. Link >>

Another client (who wishes to remain anonymous in this post for competitive reasons) sent over the following statistical analysis of his site traffic before and after a Boyink Interactive redesign:

Average Visitors
Before: 423
After: 722
Increase: 70.69%

Average Downloaders
Before: 90
After: 145
Increase: 61.11%

Now, as with any statistic, there can always be “more to the story” but in this case the client is satisfied that the site redesign was definitely the trigger for improvement.